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30% Of Mobile Or Tablet App Users In US Spend Their Time On Social Networking, New Data From Flurry Analytics

Even On Smartphones, Your News Is More Likely To Be Found Through Social Media

The average person looking at a smartphone screen right now is more likely to come across news from your organization through a Facebook or Twitter app than through your own news app.


Recent studies of mobile and tablet audience behaviors are telling roughly the same story: Most users spend most of their time playing games and social networking.


U.S. mobile or tablet app users spend 30 percent of their time in social networking (second only to games at 49 percent), while news apps capture only 6 percent of total time, according to new Flurry Analytics data.



Country
Other News From USA

Social Network's Traffic To Mobile Apps And Games Has Nearly Tripled In Two Months

Nevada GOP To Use Social Media To Report The Caucus Results Beginning Feb 4th

VMware Planning To Tap Into Social Media By Creating Partner-To-Partner Network By Incorporating Socialcast Tool


Industry
Other News From Social Media Industry

Social Media Management Platform Sprinklr Raises $5 Million In Its Latest Round Of Funding

Western Kentucky University Is Aggressively Fighting In A Battle Between Free And Appropriate Speech On Social Media

94% Of Managed Care Executives Believe That Social Media Is An Important Tool For Driving Consumer Engagement