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30% Of Mobile Or Tablet App Users In US Spend Their Time On Social Networking, New Data From Flurry Analytics

Even On Smartphones, Your News Is More Likely To Be Found Through Social Media

The average person looking at a smartphone screen right now is more likely to come across news from your organization through a Facebook or Twitter app than through your own news app.

Recent studies of mobile and tablet audience behaviors are telling roughly the same story: Most users spend most of their time playing games and social networking.

U.S. mobile or tablet app users spend 30 percent of their time in social networking (second only to games at 49 percent), while news apps capture only 6 percent of total time, according to new Flurry Analytics data.

Other News From USA

New Summit Focusing On Social Media Analytics Will Take Place On April 17-18 In San Francisco

Social Candy Unveils Free Facebook Marketing Tools To Help Businesses Create Timeline-Optimized Facebook Pages

Analysts For DHS Program That Monitors Social Networks Gets Instructions To Produce Reports On Departments' Policy Debates

Other News From Social Media Industry

Snowdonia National Park Launches Twitter Information Service To Give Weather Information And Walking Advice

Springfield School Board Implements New Policy To Regulate Use Of Social Media By Teachers And Students Inside Class

BLiNQ Media Announces The Completion Of Talent Acquisition Of Social Media Analytics Firm Looxii