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30% Of Mobile Or Tablet App Users In US Spend Their Time On Social Networking, New Data From Flurry Analytics

Even On Smartphones, Your News Is More Likely To Be Found Through Social Media

The average person looking at a smartphone screen right now is more likely to come across news from your organization through a Facebook or Twitter app than through your own news app.


Recent studies of mobile and tablet audience behaviors are telling roughly the same story: Most users spend most of their time playing games and social networking.


U.S. mobile or tablet app users spend 30 percent of their time in social networking (second only to games at 49 percent), while news apps capture only 6 percent of total time, according to new Flurry Analytics data.



Country
Other News From USA

Twitter Opens New Office In Detroit To Better Serve Needs Of Local Ad Agencies And Automakers

Owensboro Police Department Using Social Media To Improve Their Crime Solving Abilities

Motion Marketing And Media Wins National Award For Its Grassroots Social Media Campaign


Industry
Other News From Social Media Industry

Leading Social Campaign Management Platform Crowd Factory Announces Record Results For Fiscal Year 2011

Survey Results: 52.5% Of US Men And Women Finds Social Media Harmful To Social Development Of Youths

40% UK Consumers Claimes That Social Media Had Caused A Decline In Their Use Of Email, Ovum Survey