To continue the momentum of its new 'Jackson Hewitt's How You Do It! (SM)'campaign, Jackson Hewitt, the nation's largest privately held tax preparation firm, has launched the Digital Dance-Off game and sweepstakes*. Hosted on the Jackson Hewitt Facebook page, the game encourages players to use their computer keyboardto match the dance moves of their animated digital dancer to the rhythm of the music. Players can customize their avatar by uploading photos, and can publish their participation to their Facebook Newsfeed.
"Throughout the first week of our new campaign, Jackson Hewitt trended nationally on Twitter, a rarity for a tax industry brand," said Debra Dowd, chief marketing officer of Jackson Hewitt Tax Service Inc. "Our campaign outperformed category competitors in the social space, and we hope the Digital Dance-Off will build on that momentum."