Own, the first social point of sale, launched the industry’s first Social Media Dashboard, enabling store owners and managers to use social media to drive brick-and-mortar traffic by converting online consumers into in-store customers, directly through their Own Tablet.

The Social Dashboard taps public information from Facebook and Twitter to manage, identify, engage with, and reward online consumers to drive in-store purchases, tying the point of sale to social media. With Foursquare, merchants can monitor check-ins via Up, Own’s administrative dashboard that provides analytics on any mobile or Internet-ready device, enabling them to know exactly who is in their store, personalize the customer experience, and reward social sharing.