The Indians have embraced a cutting edge approach to social media, and that will continue even moreso throughout the upcoming season.

On Monday, Cleveland announced its plans to expand its social media efforts to include six platforms, including four new additions for the 2012 campaign. The Tribe believes that having as many direct connections with its fan base as possible is important for the organization.

"We're cognizant of the importance of social media as a tool to engage with fans," Indians president Mark Shapiro said in a release. "We now have the opportunity to directly connect to our fans and engage in authentic, two-way conversations.