The cola wars are escalating on the social-media front. With its launch [of] Pepsi Pulse, a pop culture destination on Pepsi.com, the snack-food giant aims to be a major player in conversations on Facebook, Twitter and other social sites such as Pinterest.
Rival Coca-Cola is partnering with social-music site Spotify to add fizz to its own online presence. Spotify's music-streaming player will be integrated into Coke's 41-million strong Facebook page. Also in the works: a Coke app on Spotify's service.
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