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To our value readers (and readers of our former social marketing blog on AftertheNet)

When we decided to practice what we preach -- ie. do what we do for clients -- by building a portal around the Social Business (Social Media Marketing 3.0)

European Digital Marketing Firm eCircle To Merge With Teradata's Aprimo Unit

Teradata Acquires eCircle For Social, Mobile Marketing Push

Teradata announced Wednesday a deal to acquire eCircle, a European digital messaging service provider. Based in Munich, eCircle is a privately held firm with about 1,000 customers and 400 employees, and it will be merged with Teradata's Aprimo unit, expanding that firm's geographic and services footprint.

"The idea is to build out our capabilities and extend our reach into the channels we've been trying to grow into around social, mobile, and the Web," Teradata CMO and executive VP Darryl McDonald told InformationWeek.

URL :

http://www.informationweek.com/news/software/bi/232901345

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ISM Introduced Social Media Policy Services, Enabling Companies To Implement Social Media Employee Guidelines

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AftertheNet is a 2nd Generation Social Media Services Provider. We specialize in infrastructure which helps companies solve their core Social Media Marketing challenges.