Price. Price. Price.
Sometimes it seems like the airline industry is only about pricing these days -- but are all the airlines acting like that's all they can compete on? Absolutely not.
If social media programs are any indication, then airlines are recognizing that they still have an opportunity to generate a loyal customer following using engaging marketing programs.
JetBlue's numbers are impressive -- according to the Mashable study:
1.6 Million Twitter Followers
530,000 Facebook Likes
The company has achieved these figures by committing to (and investing in) building at social following. There is company wide involvement of employees in creating content including more than 13,000 pictures uploaded by team members. Jet Blue also brings special offers and frequent flyer rewards to the table, by rewarding social followers with exclusive access and points.
The Little Things Matter in Commodity Industries
JetBlue seems to have figured out what many seasoned executives will tell you: that in commodity industries -- where pricing drives a lot of business -- the little things that create a stronger and more engaged audience for those offers can make the difference in profitablity versus being stuck with the rest of the pack.