In another example of an old industry learning a new "set of tricks", Signature Homes has undertaken a social media strategy which stands out from the typical follow-the-leader approach taken by the majority of companies.
Signature Homes demonstrated with its strategy an understanding and focus on building the infrastructure for a sustainable social marketing program. Having examined its customer base and its focus areas, the company recognized the need for a captive platform where it could build a discourse with its customers in an informal style.
The company has taken the dual step of building a deep blog infrastructure as well as a multi platform "network building" strategy which leverages key social media platforms to drive visibility and create traffic to its own blog.
By engaging customers with content and tools which they need, Signature Homes is creating brand visibilty and engaging with the most active home buyers in the market. And its creating a more ideal path for prospects to transition from their social environments to a more sales oriented platform on the company's website.